It is with heavy hearts that we share the news of the passing of Lars Vinjerud II, the esteemed CEO of Fleet Fisheries, who left us on June 10, 2026, after a prolonged illness. Lars’s death has sent waves of sadness through the New Bedford waterfront community, where he was a well-known and respected figure. His legacy as a dedicated businessman, generous community supporter, and loving family man will be remembered for years to come.
Lars Vinjerud II was a prominent figure in the local fishing industry and waterfront community, owning and operating several beloved establishments, including Fathoms Waterfront Bar & Grille, Fleet Marina, and Fisherman’s Market Seafood Outlet. His entrepreneurial spirit and commitment to supporting local fishermen and vendors helped strengthen the community’s economy and culture. Lars was admired not only for his business acumen but also for his warmth and kindness, often going out of his way to help others and foster a spirit of camaraderie among his colleagues and neighbors.
Throughout his life, Lars was passionate about celebrating the maritime heritage of New Bedford. Particularly in recent years, he coordinated harbor fireworks events as a heartfelt tribute to his late son, whose memory he held close to his heart. These annual festivities became a cherished tradition, bringing families and residents together in a joyful display of community pride and remembrance. Lars’s dedication to honoring his son’s memory through these events exemplified his compassionate nature and his deep love for his family.
Lars Vinjerud II’s passing leaves a void in the community, but his legacy endures through the many lives he touched. His commitment to supporting local industry, his generosity in giving back to the community, and his unwavering devotion to family are qualities that will be remembered and celebrated. An obituary for Lars is currently pending, and arrangements will be announced shortly. During this difficult time, his family asks for privacy as they grieve their loss.
The waterfront community of New Bedford mourns the loss of a true leader and cherished friend. Lars’s contributions to the local fishing industry, his efforts in fostering community spirit, and his loving presence will be deeply missed. His life serves as a reminder of the importance of family, community, and resilience in the face of adversity. Though he is no longer with us physically, Lars Vinjerud II’s spirit and legacy will continue to inspire all who knew him, and his memory will forever remain a part of New Bedford’s rich maritime history.